Milan / Dubai

Greta's personalized art advisory services are tailored to the specific needs and goals of clients, whether they are seasoned collectors, first-time buyers or businesses seeking to incorporate art into their branding or corporate environment.

Offering exclusive access to the art world and prioritizing quality and market assessment, Greta offers her clients a holistic service to navigate the art world with confidence and to make well-informed decisions.

Greta deals both in the primary and secondary market.

Collection Development and Management

Greta assists collectors in building, expanding and managing their art collections.

She provides expert guidance in identifying artworks that align with the collector’s aesthetic preferences, investment goals, and budget.

She also offers strategic advice on accession and deaccession, helping collectors make informed decisions about acquiring or selling artworks to enhance the value and coherence of their collections.

Market Analysis and Research

It is fundamental to stay up-to-date with market trends, auction results and art market dynamics.

Greta conducts in-depth research on artists, art movements and historical context to provide clients with valuable insights.

By analyzing market data and assessing the potential value of artworks, Greta assists clients in making informed decisions about buying, selling, or investing in art.

Art Valuation and Appraisals

Greta possesses expertise in art valuation and appraisals.

She evaluates the financial worth of artworks based on factors such as artist reputation, provenance, condition, rarity, and market demand.

These valuations are crucial for insurance purposes, estate planning, tax considerations, and potential sales or acquisitions.

Art Market Representation and Negotiation

Greta acts as intermediary between collectors and art market stakeholders such as galleries, auction houses, dealers and artists.

She leverages her industry connections and negotiation skills to secure favorable terms for clients during purchases, sales, or consignments.

Her goal is to maximize value, ensure transparency and protect clients’ interests throughout transactions.

Exhibition and Installation Planning

Greta collaborates with curators, interior designers, and architects to curate and install artworks in private residences, corporate offices, galleries, or public spaces.

She provides expertise in selecting artworks that harmonize with the space, enhancing the visual impact and creating engaging art experiences, handling the project from the beginning to the end.

Private Viewings

Greta provides personalized private visits to various art-related destinations, including museums, foundations, art galleries, artists’ studios and art fairs.

These visits are tailored to offer clients a unique and enriching experience while gaining a deeper understanding of artworks and artists within the broader context of the international art scene.

Furthermore, Greta offers private view moments in her venue in Milan to approach primary and secondary market artworks in an intimate location.